Another very important strength of this company is the choices and variety available in the market. The company derives the wide majority of their revenue from a wide array of cereal brands, and even while these brands are different, they are all the same thing: Similarly tomorrow some other breakfast can enter and replace cereal.
Since people are becoming more aware about the health social care and fitness, they will like to have more and more variety in this section and the company can take advantage of this situation to the maximum. Also there can always be shift in the market as when cereal and cornflakes were introduced, people adopted it.
Kellogg has for years innovated Kellogg company swot analysis created new brands and products, and further product innovation is probable and should fuel sales growth Selling Brands For Cash: Fierce competition to offer the best product to the customer for the lowest price leads to margin contraction; and the food industry is one of the most crowded industries in the world Shifts in the Market: The company is flourishing and spreading its wings all over the world due to which it has sustainable and stable revenue and profitability.
Another is that the company completely relies on the one single product so if this product demands goes down or fails; there will not many options left for the company.
When cereal was invented it was a revolutionary product that was interesting and new, and nothing is stopping another trailblazer from thinking up the breakfast of tomorrow Competitors: General Mills is slightly larger than Kellogg and offers many products similar to those of Kellogg.
The company can take advantage of the situation to the fullest and increase the number of product in its segment. For example oats are already being introduced which is quite popular in the market.
Ralcorp also manufactures many products that are consumed for breakfast, and pays out no dividend. Just as Kellogg can purchase brands from other companies, other companies can purchase brands from Kellogg, which can help Kellogg raise cash to reinvest in their own company or to pay down their debt Threats: As it is the company is spending a lot on innovation and further research will add fuel to the sales growth.A SWOT analysis will look into the strength, weakness, opportunity and threat of the company.
Following is the detail discussion of SWOT analysis for Kellogg company: Strength: The strength. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial.
Here is the SWOT analysis of Kelloggs. Strengths in the SWOT analysis of Kelloggs.
Worldwide presence: Kellogg’s products are manufactured in 18 countries and marketed in over countries. Kellogg’s became the world’s second-largest snack food company (afterPepsiCo) by acquiring the Pringles potato crisps brand from Procter & Gamble for $ billion in a cash deal in SWOT Analysis Kellogg Company Company’s Overview Kellogg Company (Kellogg or ‘the company’) is a multinational producer of breakfast foods, snack foods, cookies and crackers.
Jun 01, · SWOT ANALYSIS ON Kellogg Company: Kellogg Company (often referred to as Kellogg or Kellogg's in its corporate logo, or even more formally as. The brandguide table above concludes the Kelloggs SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.Download